Marketing Major, B.S.

Marketing guru Joe Chernov has said, “Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

As a student in MSU Denver’s Marketing program, you will study in the University’s AACSB-accredited College of Business where you will learn to put your creativity to use helping companies and organizations get smart about Marketing.

At a basic level, Marketing is the function that influences people to buy products and services. This can involve almost every part of an organization from customer service, sales and advertising to brand development, employee relations and social media.

In the classroom and in applied-learning situations, you will get a sound foundation in general business as well as develop Marketing expertise. MSU Denver even offers opportunities working with professors who have industry experience, giving you plenty of chances to gain career-relevant skills collaborating with Denver-area businesses on creating marketing strategies, conducting market research and developing marketing and advertising campaigns. Plus you can avail yourself of internships and study abroad opportunities that will help you acquire a sophisticated, globally aware marketing perspective.

The Marketing Department’s Open for Business program gives you the chance to provide marketing services to real-world for-profit and non-profit organizations. Not only does this give you career-building experience, it also helps you make an impact in the community.

Open for Business has provided strategic marketing assistance to more than 100 organizations since its founding in 2008.

The bachelor’s degree program in Marketing at MSU Denver offers you countless ways for you to market yourself as a business professional. Marketing is a profession that touches nearly every industry. Here are a few marketing-related disciplines you can pursue:

• Social media
• Advertising
• Market research
• Media buying
• Brand or product management
• Professional sales
• Sports marketing
• Channel management

According to the Bureau of Labor Statistics, the job outlook for marketing, promotions and advertising managers is expected to grow in coming years with median salaries in the $125,000/year range.

The MSU Denver Sales program, which includes a minor and certificate, is part of the international University Sales Center Alliance and has been named one of the top universities for professional sales education by the Sales Education Foundation. It is the only program of its kind in Colorado.

Donald Chang

Professor Donald Chang has been a Fulbright scholar and has published in numerous top Marketing journals including the International Marketing Review, Psychology and Marketing and the Journal of Global Marketing. His expertise lies in international marketing, marketing research and marketing strategy.

Angelica Bahl

Associate Professor Angelica Bahl is a passionate educator who stresses experiential learning activities such as company visits, business proposal writing and projects with local business partners. She is an expert on Russian and Indian markets, Russian business development and international free trade agreements.

MSU Denver is located walking distance from Denver’s downtown business district, offering you access to internships, jobs and service-learning experiences with Mile High City businesses, nonprofits, creative agencies and other organizations seeking marketing and creative talent.

On campus, start building your professional network by joining the Student Marketing Association and qualifying for the Mu Kappa Tau Honor Society.

MSU Denver’s College of Business is among the world’s 5 percent of business programs to be AACSB-accredited. AACSB accreditation ensures the highest quality standards.

Why is this important? Many employers look for students who have graduated from AACSB-accredited programs. Graduates from AACSB-accredited schools tend to command higher salaries and have greater success entering top graduate schools.