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Foundational business knowledge to advance your career
Learn core business concepts and practices invaluable for professionals across all industries. Whether you’re an entrepreneur, employed by a company, or considering a career change, understanding the basics of financing a business, strategic marketing, effective leadership and management, and where and how technology fits into the workplace is key.
Upon successful completion of this course, dive deeper by pursuing any one of MSU Denver’s business degrees in economics, finance, management, marketing, or International business or use the knowledge and skills gained to advance in your career.
Why take this course?
Flexible schedule
Course can be completed in 4-8 weeks and is self-paced online.
Career advisement
Receive a personal advising session with an industry leader.
High job demand
Gain a competitive edge.
Career pathways in business - navigating your future after Introduction to Business
After taking the introduction to business course, the learner can immediately enter the workforce, or continue on academic career to increase earning potential.
Pathway 1: Enter the workforce quickly. Complete the Introduction to Business course and immediately enter the workforce or start your own company with essential business skills.
- The median salary is $35,000 a year.
Pathway 2: Complete the Introduction to Business course and then earn an undergraduate certificate in a business pathway. Enter the workforce or start your own company with essential business skills in a specialized area.
- The median salary is $47,000 a year.
Pathway 3: Continue your academic career to earn one of 15 Business degrees from MSU Denver, including accounting, business administration, computer information systems, international business, and marketing.
- The median salary is $65,000 a year.
Pathway 4: Earn a graduate certificate in Business Analytics.
- The median salary is $90,000 a year.
Pathway 5: Increase your earning potential by earning an MBA, with concentrations in business analytics, strategic business, accounting, or general.
- The median salary is $100,000 a year.
Take the course to upskill your resume to advance in your career or discover a new passion.
About the Introduction to Business online course
In the Introduction to Business course, you will learn about the contemporary and future issues facing individuals and businesses in the Introduction to Business course. Learners will study fundamental business principles. The course is designed for students with or without a business background. Learners will receive different insights into the world of business from a Intro to Businessmicro and macro view which impacts all business professionals both domestically and internationally.
After taking the Introduction to Business course, you will feel more equipped in all areas of business to better understand and make decisions in your job, to manage your current business, or to start a business of your own.
The course is $450, with a $35 transaction fee per payment. There are no books to purchase.
- Registration opens in December
- Course begins – February 3, 2025
- Last day to register – February 10, 2025
- Course ends – April 4, 2025
Once you successfully complete the Intro to Business course, you can immediately enter the workforce with newly learned skills. You will receive a digital badge embedded with the competencies learned. You can include this badge on your resume, LinkedIn page, portfolio, or share it with an employer. Students will also receive a certificate of completion.
Students can also convert the course to three credits and continue to an MSU Denver certificate or degree. See FAQs for more information.
Learning objectives:
- Gain an understanding of the fundamental principles of business in the domestic and international marketplaces
- Ability to analyze and discuss how the economic forces of supply and demand affect the various types of business structures and competition
- Define the differences between and various purposes of sole proprietorships, partnerships, limited liability companies, and corporations
Competencies to be gained:
- Can determine the different components of the internal and external business environment, including economics, ethics and social responsibility, and effective business communication
- Understands the different business structures and can choose the correct one for the model
- Understands how the different departments (finance, operations, HR, marketing, etc.) work together and affect the business
- Can identify different accounting practices, resources, and utilize funds to maximize the value
- Can develop marketing language that recognizes the unique selling proposition, customer needs, distribution, and pricing
- Knows effective management, leadership, and motivation strategies to build and sustain an effective workplace
About your course instructor
Business course instructor
Bob Farmer is an affiliate faculty member for the College of Business at MSU Denver. His focus is on a variety of domestic and international business disciplines.
He earned a Master’s in Professional Studies in Organizational Leadership from the University of Denver, focusing on e-learning and traditional learning systems. He is also Quality Matters Certified as an Online Curriculum Developer. He is currently leading an initiative to develop a relevant and academically effective online curriculum within MSU Denver, and lectures on The Dynamics of Leadership at other higher education and lifelong learning centers.
Bob, also known as Coach Bob, is a strong proponent of a student’s ongoing study of current events, future projections, and historical research and data to provide meaningful and measurable analysis and recommendations. All perspectives and opinions are welcome and respected.
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Email usPhone: 303-615-1234
Office Location:
Jordan Student Success Building
3rd Floor – #330
Auraria Campus
Mailing Address:
Metropolitan State University of Denver
Innovative and Lifelong Learning
P.O. Box 173362
Campus Box 6
Denver, CO 80217-3362